Actively involved in creative strategy, design, concept development and copywriting for multiple Sprite campaigns from 2015-2018. Below are some of the campaigns I have worked on.
Sprite Campaigns
Sprite Refreshment 2017
Role: Creative Manager/Copywriter
Challenge: Young Adults have a thirst to be something more than what the society expects them to be, but they don’t have the avenues that would enable them to quench their thirst.
Idea: Sprite being the ally, enables them to cut through all the mediocrity in life and fearlessly quench their thirst.
Touch Points: ATL/BTL & Digital
Results: Sprite is the more lovable white soda, ranked as the 6th most popular beverage on 2013, occupying 8% of the market share which has been increasing ever since.
Sprite & Spicy 2017
Role: Creative Manager/Copywriter
Challenge: Sprite and spicy is a platform built to create a habit in consumers to pair Sprite with spicy food. The main challenge was to further build on the spicy platform and enable both Egyptian and Pakistani consumers to associate Sprite with authentic spicy street food.
Idea: Sprite isn’t just a drink that notches up the spicy food experience. It is an attitude that makes you cut through all the mediocrity in life and aim for the thrill.
Touch Points: ATL/BTL & Digital
Results: One of the most popular Youtube Ads in Pakistan and it led to an increase in an overall brand love in both the countries.
