Actively involved in creative strategy, design, concept development and copywriting for multiple Coca-Cola campaigns from 2015-2018. Below are some of the campaigns I have worked on.
Coca-Cola Campaigns
Role: Creative Manager/Copywriter
Challenge: Coke Studio is the leading music platform of Pakistan; the challenge was to relaunch it and push it even further.
Idea: Gave a tribute to a legendary local musician, by creating a modern rendition of one of her popular songs, making multiple generations connect through a singular experience of music.
Touch Points: ATL/BTL & Digital
Results: +110 Million Views, Viewed over 150 countries, 20% Volume growth, +10% increase in Brand Love
Coca-Cola Music 2016
Coca-Cola CSR 2017
Bottle of Change
Role: Creative Manager/Copywriter
Challenge: In 2016, Abdul Sattar Edhi, the leading face of philanthropy in Pakistan, passed away. Since his untimely death, the Edhi Foundation has struggled with raising donations and funds.
Idea: The Coca-Cola Company launched a campaign to facilitate a nationwide donation drive. For every ‘Bottle of Change’ that was bought, a small percentage was donated to the foundation.
Touch Points: ATL/BTL & Digital
Results: 300+ Edhi Centers benefitted from the donations, 75000+ collection points were designated to meet the growing demand and Rs. 25 million target was met as people all across the country donated.
Coca-Cola CSR 2016
Coke Studio for the Deaf
Role: Creative Manager/Copywriter
Challenge: Around 9 Million Pakistanis have some form of hearing impairment that deprives them from experiencing Coke Studio.
Idea: To include the community in Coca-Cola’s musical experience, the sounds of the Coke Studio songs were translated into tactile and visual language using vibrations and lightings.
Touch Points: BTL & Digital
Results: +100 Million Views, 3,060,09 Facebook views with 23% engagement rates and 32,849 shares in less than 24 hours.
